The LEGO Group Reports Strong Performance in 2022, with Innovative Play Driving Growth and Impact
Key Highlights:
Financial Success:
- Strong earnings, outperforming the toy market
- Double-digit growth in operating profit and revenue
Play Innovation:
- Millions of downloads of the LEGO Life app
- Branded stores feature immersive store designs
- 96,340,737 kg (305,145 lbs) of LEGO bricks donated
Sustainability and Responsibility:
- Report inspired by Global Reporting Initiative (GRI) principles
- Ongoing efforts to reduce environmental impact and promote social progress
Overview:
The LEGO Group announced strong financial results for 2022, driven by continued innovation in play and a commitment to sustainability. The company's mission to "inspire and develop the builders of tomorrow" remains central to its success.
Innovative Play for All Ages:
LEGO's commitment to play is evident in the millions of downloads of the LEGO Life app, which provides a platform for children to share their creations and connect with others. The company's branded stores are also transforming into immersive play experiences, offering hands-on building and interactive activities.
In addition, LEGO's donation of over 96 million kilograms of LEGO bricks illustrates its dedication to making play accessible to children around the world.
Sustainability and Responsibility:
The LEGO Group's report is based on the principles of the GRI, demonstrating its commitment to transparency and sustainability. The company is actively working to reduce its environmental impact, promote social progress, and foster a responsible supply chain.
Strong Financial Performance:
Double-digit growth in operating profit and revenue underscores the strength of LEGO's business. The company's success is attributed to its innovative products, engaging play experiences, and focus on sustainable practices.
Conclusion:
The LEGO Group's 2022 report reflects its dedication to inspiring and developing future generations through play and innovation. The company's commitment to sustainability and responsibility further exemplifies its mission and continues to drive its success.
